Dean Harris

Dean is a retail marketing leader with 15 years of experience across retail media, loyalty, CRM, trade planning, advertising, and customer strategy. Dean began his career in advertising working on McCann Erickson's B2B client portfolio, before moving to Co-op where he has spent more than a decade driving the growth of Co-op's food and life services businesses in a variety of functions. In his current role as Head of Membership Member Rewards & Retail Media, Dean oversees Co-op's retail media proposition, and also manages Co-op's suite of member rewards (personalised offers, gamification, exclusive deals). Dean also holds the title of Member Data Owner, responsible for ensuring Co-op Members' best interests are considered whenever their data is moved, shared or used.