Katie Smith

If you combine an inquisitive mindset with the thirst for learning and add in a sprinkle of collaborative know-how and a brilliant ability to listen, then you have Katie in a nutshell. Coming to the industry in 2019 at 26 years old has meant that she’s had to learn fast and inhale knowledge like air to become a standout performer in the competitive performance marketing space. Katie’s approach is to listen first, to challenge ideas and to build robust internal and external stakeholder relationships. And this approach is certainly paying dividends. Her undeniable passion and impact is certainly paying dividends with her client’s growth up by 156% Year-on-Year in 2023 with a 22% rise in new business in a standout Q4.

Her innovative approach and brilliant presentation skills make her the go-to person for strategy and planning within GroupM Nexus and EssenceMediacom. Excellence is a given and Katie’s smart, authentic nature helps inter-department collaboration to run seamlessly and creatively to produce standout innovative work which both meets and exceeds clients targets and expectations. She has been described as a ‘thought leader’, the ‘embodiment of excellence’, ‘creatively adept’, an ‘uplifting presence’ and ‘strategically brilliant’ and her undeniable passion for helping her clients to achieve their business goals has been recognised across the industry. She is currently working across multiple six figure campaigns using her key ability to understand industry trends, delve into the digital industry landscape and deliver measurable business results. Every department needs a Katie!