Rosie Gentile

Rosie Gentile is an Italian born and Canadian bred citizen of the world, who currently leads FCB’s North America creative data and performance specialty, FCB/SIX. Rosie’s role leading CRM at a creative agency is unique in and of itself, but her approach and leadership across the network has proven a real competitive advantage for FCB and its clients: marrying creativity and performance to bridge brand and buy and ultimately prove that creativity is an economic multiplier for clients’ businesses. Overall, FCB/SIX enjoyed a robust 17% jump in projected revenue growth YOY, and with Rosie’s partnership, all offices in North America have won new business, grown organic business and beaten their goals. But more importantly, at a time when the practice of marketing is becoming far more data and insights-driven, Rosie’s work is helping clients see the value of data-driven creativity.