Performance @ PHD

In recognition of the growing pressure on clients to deliver both brand and performance success in the short and long-term, the Performance @ PHD team has invested in new talent, innovated in new spaces, and created new products and services – all of which have seen the team grow, its clients grow and its revenue grow.

 

This included developing modern solutions to client challenges, including: a Performance Accelerator Programme, a Media Acceleration Framework and a cross-AV measurement & planning tool. The team completely restructured itself, created a brand-new transformation role and doubled down on technology - from smart dashboards to AI-fuelled algorithms. A series of sessions for media partners to get under the skin of our clients' needs was also created, leading to the co-creation of custom opportunities and tap into BETA’s to help unlock growth. The team also paved the way for the industry – from being the most-awarded agency at the Performance Marketing Awards (UK and Global), representation at IPA Digital Media Group events such as the Programmatic Pioneers Summit and regular column contributions to titles like New Digital Age. There’s more detail below but - spoiler alert - it was the team’s best year to date! From significant account wins to outstanding client results and satisfaction scores to increased revenue, most importantly, a happy team. In 2023, Performance @ PHD really did take centre stage and make things better for our clients, our people, and the industry.