Vickie Cooper-Samios

Vickie, as the driving force behind our paid media offerings for an extensive luxury brand portfolio, exemplifies unparalleled leadership and commitment to innovation. Her strategic vision encompasses championing equality, promoting work-life balance, and advocating for women in leadership roles. Vickie's focus on growing digital maturity through brilliant basics, automation, and cross-channel synergy ensures that brands partnering with VERB are future-proofed.

Her leadership impact is evidenced by initiatives such as a bi-annual digital maturity assessment, resulting in a remarkable 25% average improvement for clients. Vickie's expertise has translated into tangible development plans, reducing client churn by 25% and yielding an impressive 85% YoY revenue improvement. She has successfully championed profitability understanding in account management, optimising time investment for strategic excellence and significantly increasing brand profit. Vickie's commitment to people development is evident in the comprehensive performance matrix she implements, fostering growth and knowledge enhancement within her team. Her strategic approach aligns branding and performance strategies for UHNW clients, fuelling creative moments with data and ensuring long-term brand growth. Vickie's visionary leadership, demonstrated through exceptional initiatives and impactful results, makes her a deserving candidate of the Performance Marketing Leader of the Year award, for recognition and the embodiment of exemplary leadership at VERB.