Dominic Bowman

Dom, an esteemed Paid Search expert at Croud Group and VERB Brands, has swiftly garnered a strong reputation since joining in 2021. Starting as an account executive, Dom's prowess lies in his innate problem-solving abilities and rapid learning, allowing him to excel in managing prestigious clients like Victoria's Secret, Timberland, and Dickies. His journey progressed to the luxury division, VERB, where he oversees tier 1 clients such as Omega, Kerzner, and Aston Martin.

As a driving force behind innovative strategy and performance, Dom ensures the implementation of sophisticated paid search campaigns, consistently delivering strong returns on investment. Notably, his achievements include a remarkable 364% increase in ROI and a 35% boost in New User growth through a cohesive SEM strategy. Dom's innovation shines through in addressing challenges, exemplified by a 35% revenue increase and 364% improvement in SEM ROI. By identifying inefficiencies in branded search spending, he strategically reduced costs, reallocated funds to grow brand awareness, and achieved significant savings. In another triumph, Dom implemented an "in-stock first" approach for a high-end luxury retailer, resulting in a 114% improvement in ROI and 53% more revenue with 13% less investment YoY. His meticulous restructuring of search and shopping activities based on stock levels, combined with tailored ad copy, showcased Dom's ability to navigate challenges and drive substantial growth for clients in the face of limited stock availability. Dom's exceptional contributions to Croud Group and VERB Brands make him an exemplary candidate for the Return on Investment Dynamo award.