Cardlytics Grocery Team

Cardlytics offers extensive insight and digital advertising support for Grocery Retailers, with access to spending data from over 20 million UK bank accounts. We work with Grocers to run discrete digitally targeted offers to incentivise customers to make an additional purchase, or increase transaction spend, by giving them cashback to drive ROI. By providing this ‘whole wallet view’ of spend, Grocers benefit from a deeper understanding of the competitive landscape and the ability to implement precise targeted digital advertising that delivers consistent tangible results. Throughout 2023 our Grocery Team have utilised our data, our great client relationships and our wealth of market knowledge to build & execute plans that ensure Grocers, bank partners and their customers all win. Within a challenging market, our team have built performance marketing plans that give customers struggling with the cost of living crisis a much needed additional discount on their everyday spend, whilst at the same time delivering strong ncremental ROAS for Grocers, to ensure they are maintaining profitable sales.