Lee-Ann Johnstone

With over 20 years experience in Performance Marketing, Lee-Ann Johnstone is the founder and CEO of Affiverse, a dynamic and innovative boutique digital marketing agency that has disrupted the performance marketing landscape and consistently demonstrated outstanding results since its inception in 2019.

 

Lee-Ann spent two decades successfully building and growing several affiliate programmes from scratch. Through her own trials, successes, failures, learnings and sheer persistence, Lee-Ann amassed a wealth of invaluable first hand experience and in-depth understanding of what it takes to successfully build and implement an online acquisition and retention strategy. Her curiosity, passion and dedication for the advancement of performance marketing is what excites this young talented vibrant leader each and every day. Lee-Ann launched Affiverse after identifying a significant gap in the knowledge of performance marketers and the lack of progressive learning, training and mentoring available to key stakeholders in the space. This propelled her to draw upon her extensive experience to provide expert insights and teaching to digital and performance marketers worldwide through her agency's three core pillars; providing highly personalised affiliate program management, offering bespoke media services and delivering high level training and coaching programme for affiliate managers. Recognised by Forbes and Drum as a Contributor and inaugurated into the Performance Marketing Association Board as a member of its executive board, Lee-Ann is a leader with a vision to elevate the standards of affiliate marketing by expertly combining experience, creativity, data-driven strategies, and strong relationships to drive consistent business growth.